D = Dissatisfaction
To function as a leader, you must
dissatisfaction with the status quo. Because change is
inevitable, you are better off
leading it than reacting to it.
M = Business Organizational Model
business model that provides
strategic direction for the change you create to
achieve success now
and in the future. The model must be specific, addressing the kinds
of people, policies,
strategies, assets, structure, and
values that are critical to achieving the
P = Process
A process facilitates change and helps
direct it towards targeted goals. It brings together various
tangible assets of change ‒ people, technology, and
The cost is the
barrier to change.
Dissatisfaction x Model x Process must be grater than the cost of
change, with cost measured in terms of loss ‒ loss of job security,
loss of compensation, or loss of personal status... Unless the
forces for change are powerful enough to overcome the loss that
people feel as a result of this change, the change will not occur.